Although the benefits of promotional products are immeasurable, many business owners are still hesitant to invest in promotional products for their business. Common complaints are that promotional products are expensive, a waste of money and don’t provide any additional value. However, promotional products branded with your company’s logo should be considered an investment and should receive a portion of your company’s marketing budget.
Promotional products are most frequently seen at conferences and trade shows, but they can also be used as giveaways, client gifts, prizes and more. Giving promotional products to current and potential customers can help improve the opinion of your company and can help to increase brand awareness.
Research has shown that 90% of people who receive promotional products use the product at least once a week, and 87% keep a promotional product for longer than a year. If you’re still curious as to why you should invest in promotional products, here are some of the benefits:
Strengthen your brand’s image
People remember brands that give them something for free and ones that give them discounts. If you want people to remember your company’s name, giving away promotional products is a great way to do this. For example, if you own a cosmetics store, you could give away lip balm or makeup brush holders that have your company’s logo on it. The next time a buyer is in the market for a product that you sell, they’ll remember your brand and will likely decide to buy from you because of the additional value you offered previously.
Win customer loyalty
People feel good when they’re offered something that is valuable to them – even if it is just a small gift. When you provide additional value, people are more likely to come back for more. Offering promotional products can win over your customers and make them more loyal to your brand. For example, if you own a restaurant, why not give out free birthday meal certificates to your customers? The word “free” is enough to make people feel valued and happy, and it’s a reason for them to come back and celebrate with you year after year.
Affordable and powerful
Promotional products are one of the most affordable marketing and advertising techniques out there. When you run an ad in a magazine or newspaper, your ad will only run for as long as you pay for it. Once the ad stops running, people stop seeing your brand. But when you use promotional products, your brand will be seen by the person who owns the product as well as by anyone they come in contact with. Promotional products are kept for longer periods of time than other advertising tools, and they have a more powerful reach. If you’re a small business owner, promotional products can help you secure a place in the market. Just make sure that you take the time to choose the right promotional products for your business. When you choose your promotional products strategically, you’ll have products on hand that your customers want and ask for.
It doesn’t matter whether you own a nationally recognized company or a small local business; promotional products are a great addition to your marketing strategy. When used correctly, they have the ability to increase brand awareness, strengthen your brand’s image and win customer loyalty.
