Advertising is one of the hardest and most-time consuming activities a business can undertake. It’s also one of the most beneficial. Businesses of all sizes are often hesitant to spend thousands of dollars on an advertising campaign because there’s no guarantee of success. In those situations, businesses find themselves turning to other forms of advertising to help promote their business. Promotional products are one of the best and most cost-effective forms of advertising. When used correctly, promotional products have the ability to increase awareness and bring in new customers.

The only people who love promotional products more than businesses are their customers. People love receiving promotional products, especially when it’s something they’ve never received before. But finding a promotional product that’s different than anything your competitor is using can be difficult. If you’re looking for fun and unique promotional products, here are 5 ideas:

Portable phone charger

If your target audience is made up of Millenials, and even Generation X, portable phone chargers will make a great promotional gift. People in this age range often find themselves in situations where their phone battery is draining quickly and there’s no place to charge their phone. You can use this opportunity to get your brand in front of your audience and give them something they’ll actually use.

Microfiber cleaning cloth

Anyone with a tablet or touchscreen phone knows that your screens get dirty quickly. Microfiber cloths are quickly becoming one of the most useful promotional products. With a wide range of uses, they’re easy for people to carry around and they can be branded with your company’s logo.

Bluetooth shower speaker

Visit a site such as Groupon or Amazon, and you’ll likely see several Bluetooth shower speakers for sale. Bluetooth shower speakers are growing in popularity, but did you know that you can brand them with your logo? They’re a bit more expensive than other promotional products, but they make great gifts for your clients and customers.

Color changing products

Mood items, such as mood rings, have fascinated people for years, and color-changing products are a modern spin on this classic favorite. Color changing cups have all of the benefits of regular cups, but they change colors when liquid is poured into them. Other color-changing products to consider are pens, sports bottles and even pencils. Color-changing items allow you to give away a product that people will love, while putting a fun and exciting twist on it that your competitors probably didn’t think of.

Insulated lunch box

If you’re looking for a promotional product that your customers will actually use, why not buy insulated lunch boxes? If you walk into any office and head straight for the refrigerator, you’ll probably see tons of plastic bags filled with lunches. An insulated lunch box with your company’s logo will give people the opportunity to swap out their plastic bag for a lunch box, and it will mean that your business’ logo will be seen on a daily basis – not only by the person who you give it to, but also by other people in the office.

There are thousands of promotional products available, and finding one that your competitor is easier than it sounds. If you don’t know where to start, spend some time looking through promotional products online. You’ll likely find something that stands out and will make a great impression among your audience. When it comes to promotional products, the possibilities are endless.