Promotional products are everywhere these days, and it’s easy to understand why. They’re inexpensive, versatile and make a great addition to your existing marketing plan. Business leaders know how much of an impact promotional products can have. Promotional products deliver a better cost per impression than any other type of media, and they have the ability to be extremely powerful sales and marketing tools. Promotional items are perfect for new and established businesses alike.
Although the benefits are endless, many businesses are still hesitant to dedicate part of their marketing budget to promotional products. If you’re still on the fence, here are seven reasons to use promotional products for your business:
Radio and newspaper ads go out to a wide audience where only a fraction of the audience might be in the market for your product or service. Promotional products give you the ability to control the distribution and target people who are interested in your product or service. This results in a more powerful marketing effort and better return on investment.
Promotional products have a longer “shelf life” than more traditional forms of advertising such as magazine or radio. People tend to keep promotional items longer than other forms of advertising, and many people actually use the items that they’re given on a regular basis. This gives your company greater exposure among your target audience.
There are thousands of promotional items on the market, and you’ll easily be able to find one that fits your business’ marketing strategy and budget. Promotional products give you the ability to get creative, and you get to choose the message, colors, audience and more.
There are many different ways to use promotional products, and you’ll likely find that there are multiple ways you can use them in your own business. Some great uses for promotional products include customer loyalty items, employee appreciation gifts, trade show giveaways, thank you gifts, sales meeting gifts, sales incentives, holiday party gifts, etc.
They build brand awareness
Every time someone uses your promotional products, your company name is being seen. This leads to recipients thinking of you the next time they need the products or services you provide. If you give away items like hats, t-shirts, sweatshirts or bags, recipients become walking billboards every time they wear it.
When people receive promotional items, they tend to remember who they got it from and where they got it. People tend to forget magazine ads, billboards or radio ads unless they’re extremely memorable, but ask someone about a recent promotional item they received, and they’ll have a much easier time remembering what it was and who gave it to them. Simply put: promotional items are memorable.
People love them
Who doesn’t love a free gift? The fact is that people love promotional items. Whether it’s a sporting event or trade show, people gravitate towards tents, stands and booths that are giving away items. A useful or fun promotional item creates a positive, lasting impression of your company.