Keeping your business’ name in front of clients and prospects is critical to your success, especially if you rely heavily on referrals or word of mouth. Traditional advertising is one way to do this, but it often proves to be too expensive for most small businesses. Another way to make an impression, which is often more memorable and cost-effective, is to use promotional products.Promotional products are versatile and fairly inexpensive, especially when compared to their benefits. We’ve all received a pen, keychain or t-shirt with a company’s logo or name on it, and we know how impactful these items can be. When it comes to promotional items, you don’t need to spend a lot of money to make it worthwhile, and there are some simple and effective ways to make promotional products count.

The power of promotional products

Type in “promotional products” on your favorite search engine, and the results will show pages of companies that offer promotional products. If you start sifting through all of the websites, you’ll notice that there are a wide variety of promotional products available, and you’ll surely be able to find something within your budget. Sometimes, it’s the simplest and least expensive items that are the most effective. Promotional products remind people of your business long after they have been received, and people will think of your business every time they grab for an item with your logo on it. At trade shows, people tend to visit the booths with promotional products. Promotional products help increase awareness of your products, service and brand.

How to choose the perfect promotional products

When choosing promotional products, don’t feel confined to buying the ever-popular pens, key chains and mouse pads. Nowadays, you can customize everything from water bottles and koozies to luggage tags and golf balls with your logo, website or phone number. The most important thing is that you buy promotional products that your customers will appreciate and find useful.

When choosing promotional products, consider choosing items that are related to your business. For example, if you’re an automotive company, consider buying key chains, travel mugs or air fresheners. If you’re a craft brewery, consider buying koozies or cups. Whatever you choose to buy, make sure the products are good quality and have a meaning to your audience.

Also, don’t be afraid to give different items to different people. For example, you may choose to give more expensive items to your best customers and give smaller, less expensive items to prospects or smaller customers. This will allow you to leave a lasting impression while maximizing the use of your company’s promotional dollars.

Using promotional products to get new customers’ attention

When you use promotional products, you have the opportunity to get creative in your marketing efforts. If you’re looking for a way to capture peoples’ attention, try something creative like using promotional products as clues to the launch of a new product or service. Or use promotional products as gift bag items at a grand opening or holiday party. Regardless of what you choose to do with your promotional products, make sure you know what you want to achieve with your promotion and what role the products will play in helping you promote your products. Promotional products are valuable marketing tools that can be used as a stand-alone campaign or in conjunction with a broader marketing strategy. Promotional products have proven to be an effective way to capture a prospect’s attention so that you can further communicate your marketing message to them, and they also help to reinforce your existing marketing efforts.