Promotional products are a great way to express gratitude to current customers and to increase your brand’s reach and visibility. If you’re a business owner, you’re probably thinking, “I know promotional products are great for my business, but how do I know which ones to choose?” With so many products to choose from, it can be time consuming and stressful trying to choose a product that will be effective at expressing appreciation and attracting customers. Here are five promotional products that are sure to get a customers’ attention:


Pens are, by far, one of the most popular promotional products on the market. They’re inexpensive compared to other items, and are extremely useful. People often keep pens at their desk, in their purses, on the counter at home and in their nightstand. Pens are portable and can go anywhere you go. Pens are often loaned out, and most of the time, they’re never returned to the owner. What this means to you: even more people will see your brand!

Lip Balm

Lip balm is a practical way to promote your business. Many people use lip balm on a daily basis and probably own more than one. They keep lip balm in their car, purse or in their pocket. Lip balm with your company’s logo is a great way to have your business at someone’s fingertips.

USB Flash Drives

In today’s technological world, USB flash drives are a great way to promote your business. Current and potential customers can keep them in their desk or even on their keychain in case they need to save a file on the spot or transfer computer files between work and home.

Cups and Mugs

Almost everyone drinks water, coffee, tea or soda at work. Why not give them something to drink it out of? Cups and mugs are becoming increasingly popular promotional items, and they’re a great opportunity for you to promote your business. If you’re not sure what your customers will like, buy a variety of products such as tumblers, plastic stadium cups and mugs–you’ll have something for everyone.


Notepads are great for either jotting down notes at work or keeping track of to-do lists at home. Notepads are fairly inexpensive and they come in a variety of shapes and sizes. Your brand will be seen every time the notepad is used. An alternative to notepads is sticky notes. These are also used often in the home and business settings, providing even more brand recognition.

There are thousands of promotional items on the market today, and you will find a product that fits your business’ budget and needs. If you’re new to promotional products, look for products that are inexpensive when purchased in bulk and are relevant to your current and potential customers. For businesses that have been buying the same promotional items for years, don’t be afraid to change it up and try something new. Pens, lip balm, USB flash drives, notepads, cups and mugs make great promotional items for all types of businesses. The possibilities are endless when it comes to promotional items!